{"id":9351,"date":"2023-09-04T17:39:06","date_gmt":"2023-09-04T15:39:06","guid":{"rendered":"https:\/\/www.impresum.es\/blog\/?p=9351"},"modified":"2023-09-04T20:55:39","modified_gmt":"2023-09-04T18:55:39","slug":"ideolab-estrategia-y-conceptos-solidos","status":"publish","type":"post","link":"https:\/\/www.impresum.es\/blog\/ideolab-estrategia-y-conceptos-solidos\/","title":{"rendered":"Ideolab, suma de estrategia y conceptos s\u00f3lidos"},"content":{"rendered":"

\"Serum<\/p>\n

Con base en Gasteiz, \u00c1lava,<\/b> en Ideolab<\/strong><\/a> se dedican desde hace veinte a\u00f1os a ayudar a las marcas a desarrollar su personalidad y generar negocio.\u00a0<\/span><\/p>\n

Este a\u00f1o 2023 es muy importante para ellos porque celebran veinte a\u00f1os como estudio. <\/strong>Una trayectoria en la que hemos estado presentes como proveedores de impresi\u00f3n. \u00abPara m\u00ed, personalmente, dar con un proveedor como Impresum, con el que puedas compartir nuestros proyectos de dise\u00f1o y que ponga tantas facilidades, es una de las mejores cosas que te puede suceder en este sector, y nos llev\u00f3 mucho tiempo. De hecho, les conocimos a trav\u00e9s de su colaboraci\u00f3n en el MAD<\/a> en el 2010, creo recordar, y no hemos parado de trabajar juntos\u00bb, cuenta Carlos Hermosilla<\/strong>, director creativo y ejecutivo de este estudio.<\/p>\n

\"Caja<\/p>\n

Crean marcas desde cero<\/a> con una estrategia de branding<\/i>, posicionamiento y valores. Y es muy gratificante ver que una marca que han dise\u00f1ado, y con la que colaboramos como proveedores de impresi\u00f3n, funciona.\u00a0<\/span><\/p>\n

Sibari Republic<\/a><\/strong> es un claro ejemplo de ese tipo de proyectos. Una marca de cosm\u00e9ticos innovadora, que combina cosm\u00e9tica, ciencia y arte. \u00abPara el dise\u00f1o del packaging<\/i>, el reto era crear un formato muy diferente al de cosm\u00e9tica, y lo trabajamos junto a Impresum. Cada producto es una \u00fanica pieza de arte, edici\u00f3n limitada,\u00a0de venta exclusiva para un p\u00fablico valiente y aut\u00e9ntico\u00bb.<\/p>\n

\"Sibari<\/p>\n

Otra cosa que nos gusta de colaborar con Ideolab es que nos involucran en el proyecto desde el principio. \u00abCon Impresum es as\u00ed de f\u00e1cil. Antes de empezar a dise\u00f1ar, les contamos qu\u00e9 necesitamos, cu\u00e1l es el problema al que nos enfrentamos, con qu\u00e9 presupuesto y tiradas contamos y qu\u00e9 nos gustar\u00eda conseguir\u00bb, comenta Carlos.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Siempre es una suerte poder colaborar desde hace a\u00f1os con clientes como Ideolab, que basan su trabajo en una estrategia s\u00f3lida a la que aportamos, como imprenta, el poder trasladarla con conceptos s\u00f3lidos de una manera clara y eficaz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con base en Gasteiz, \u00c1lava, en Ideolab se dedican desde hace veinte a\u00f1os a ayudar a las marcas a desarrollar su personalidad y generar negocio.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":9354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[71,1,125],"tags":[175,698,697,699,115,696],"yoast_head":"\nIdeolab, suma de estrategia y conceptos s\u00f3lidos - Blog de Impresum<\/title>\n<meta name=\"description\" content=\"En Ideolab se dedican desde hace veinte a\u00f1os a ayudar a las marcas a desarrollar su personalidad y generar negocio.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.impresum.es\/blog\/ideolab-estrategia-y-conceptos-solidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ideolab, suma de estrategia y conceptos s\u00f3lidos - 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