{"id":8792,"date":"2022-12-21T12:48:08","date_gmt":"2022-12-21T11:48:08","guid":{"rendered":"https:\/\/www.impresum.es\/blog\/?p=8792"},"modified":"2023-11-23T07:50:55","modified_gmt":"2023-11-23T06:50:55","slug":"os-contamos-la-nueva-imagen-de-impresum","status":"publish","type":"post","link":"https:\/\/www.impresum.es\/blog\/os-contamos-la-nueva-imagen-de-impresum\/","title":{"rendered":"Os contamos la nueva imagen de Impresum"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8794 size-full\" title=\"La nueva imagen de Impresum\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_09_20-8-Impresum-Rotulacion_RT.jpg\" alt=\"La nueva imagen de Impresum\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_09_20-8-Impresum-Rotulacion_RT.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_09_20-8-Impresum-Rotulacion_RT-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_09_20-8-Impresum-Rotulacion_RT-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p><b>La ampliaci\u00f3n de las instalaciones de nuestra imprenta ha venido acompa\u00f1ada de un &#8216;renacimiento gr\u00e1fico&#8217; de la mano de Est\u00e1ndar Estudio.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p>Durante estos m\u00e1s de veinticinco a\u00f1os como imprenta, en Impresum hemos tenido la suerte de contar con amigos dise\u00f1adores que nos han ayudado en los sucesivos cambios de nuestra marca. <strong>Willie Kaminski, Juan Nava, PalauGea o Ra\u00fal Ferris han colaborado con nosotros<\/strong>, tanto en las sucesivas identidades como en los diferentes soportes gr\u00e1ficos que hemos ido generando: las muestras que os hacemos llegar, los paquetes de los env\u00edos, carpetas, libretas que os regalamos, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9598\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-11-IMPRESUM-Tarjetas_RT.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-11-IMPRESUM-Tarjetas_RT.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-11-IMPRESUM-Tarjetas_RT-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-11-IMPRESUM-Tarjetas_RT-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<div id=\"attachment_9593\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9593\" class=\"size-full wp-image-9593\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-2-IMPRESUM-Tarjetas_RT.jpg\" alt=\"Nuestras nuevas tarjetas contracoladas\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-2-IMPRESUM-Tarjetas_RT.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-2-IMPRESUM-Tarjetas_RT-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-2-IMPRESUM-Tarjetas_RT-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><p id=\"caption-attachment-9593\" class=\"wp-caption-text\">Nuestras nuevas tarjetas contracoladas<\/p><\/div>\n<p>En esta ocasi\u00f3n, y con motivo de la <strong>ampliaci\u00f3n de nuestras instalaciones<\/strong>, nuestros amigos de <a href=\"http:\/\/www.estandar.info\" target=\"_blank\" rel=\"noopener\">Est\u00e1ndar<\/a> nos propusieron aprovechar la oportunidad para renovar nuestra identidad.<\/p>\n<p>Una marca m\u00e1s libre y adaptable basada en la tipograf\u00eda <strong>Baton Turbo<\/strong> de la fundici\u00f3n <a href=\"https:\/\/www.fatype.com\" target=\"_blank\" rel=\"noopener\">Fatype<\/a>.<span class=\"Apple-converted-space\">\u00a0 <\/span>\u00abUna <i>sans serif<\/i> condensada que recuerda a los r\u00f3tulos de taller de toda la vida con un aire humanista. Se ha llevado todo a la may\u00fascula adquiriendo una presencia totalmente diferente, y con una versi\u00f3n reducida de la marca IM. donde se luce una M que nos parece maravillosa\u00bb, nos cuenta <strong>Sara Azor\u00edn<\/strong>, de Est\u00e1ndar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9588\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-23-IMPRESUM-Espacial_RT.jpg\" alt=\"Aplicaci\u00f3n de la nueva marca de Impresum\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-23-IMPRESUM-Espacial_RT.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-23-IMPRESUM-Espacial_RT-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-23-IMPRESUM-Espacial_RT-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8793 size-full\" title=\" Nuevas oficinas de Impresum\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_07_13-10-IMPRESUM-INST_RTb.jpg\" alt=\" Nuevas oficinas de Impresum\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_07_13-10-IMPRESUM-INST_RTb.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_07_13-10-IMPRESUM-INST_RTb-980x653.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2022_07_13-10-IMPRESUM-INST_RTb-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>Todo este \u2018renacimiento gr\u00e1fico\u2019 ha ido en paralelo a la ampliaci\u00f3n de las instalaciones de nuestra imprenta, con un r\u00f3tulo pintado a mano que preside la entrada y con <strong>una gama de colores<\/strong> que queda representada tanto en la <strong>papeler\u00eda<\/strong> que iremos utilizando como en la <strong>se\u00f1al\u00e9tica<\/strong> de la imprenta.<\/p>\n<p>Esperamos que guste la &#8216;nueva&#8217; Impresum que poco a poco ir\u00e9is viendo.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9591\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-28-IMPRESUM-Espacial_RT.jpg\" alt=\"Aplicaci\u00f3n de la nueva marca de Impresum\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-28-IMPRESUM-Espacial_RT.jpg 1000w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-28-IMPRESUM-Espacial_RT-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2022\/12\/MG_2023_09_28-28-IMPRESUM-Espacial_RT-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ampliaci\u00f3n de las instalaciones de nuestra imprenta ha venido acompa\u00f1ada de un &#8216;renacimiento gr\u00e1fico&#8217; de la mano de Est\u00e1ndar Estudio. <\/p>\n","protected":false},"author":7,"featured_media":8794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[79,1],"tags":[620,617,621],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - 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