{"id":6645,"date":"2019-12-18T14:48:57","date_gmt":"2019-12-18T13:48:57","guid":{"rendered":"https:\/\/www.impresum.es\/blog\/?p=6645"},"modified":"2020-03-31T09:16:34","modified_gmt":"2020-03-31T07:16:34","slug":"folklore-digital-de-diego-march","status":"publish","type":"post","link":"https:\/\/www.impresum.es\/blog\/folklore-digital-de-diego-march\/","title":{"rendered":"Folklore digital de Diego March. Un libro impreso burocr\u00e1ticamente."},"content":{"rendered":"

Bizarro, peculiar, divertido y muy `kitch\u00b4. As\u00ed es uno de los \u00faltimos trabajos del dise\u00f1ador gr\u00e1fico Diego March. Un dise\u00f1ador de ideas magistrales que nos embarc\u00f3 en la aventura de crear el libro Folklore Digital y Pol\u00edtica en Espa\u00f1a<\/strong>. \u00bfDe qu\u00e9 va esto? Pasen y vean…<\/p>\n

\"Portada<\/p>\n

Una recopilaci\u00f3n de ‘memes’<\/h2>\n

El `meme\u00b4, ese invento de la era digital hiperconectada que sirve para re\u00edrnos hasta de nuestra santa madre, algo por otra parte muy espa\u00f1ol, inspira al dise\u00f1ador gr\u00e1fico Diego March<\/a> para crear un libro<\/a> casi podr\u00edamos decir `de historia\u00b4. Folklore Digital y Pol\u00edtica en Espa\u00f1a, cuya impresi\u00f3n y encuadernaci\u00f3n hemos tenido el placer de realizar \u00edntegramente en las instalaciones de Impresum en Valencia.<\/p>\n

El libro en cuesti\u00f3n es una edici\u00f3n de dos mujeres: Regina Rivas y Alicia<\/span>\u00a0Adarve<\/span><\/strong> a prop\u00f3sito de su proyecto de conservaci\u00f3n del patrimonio digital<\/strong>, que lleva el nombre de Salviral<\/span><\/a>.<\/p>\n

\"Interior<\/p>\n

La publicaci\u00f3n, con dise\u00f1o de Diego, sirvi\u00f3 como cat\u00e1logo de la exposici\u00f3n que lleva su mismo nombre -Folklore Digital-. Esta muestra tuvo lugar el pasado mes de octubre, y recogi\u00f3 m\u00e1s de 300 memes sobre la historia pol\u00edtica de Espa\u00f1a desde 2014 hasta las elecciones de abril de 2019. (las primeras del a\u00f1os…argggghhhh)<\/p>\n

\"libro<\/p>\n

El Folklore Digital, parte del proyecto Salviral<\/h2>\n

Salviral es un proyecto, como dec\u00edamos de Regina Rivas y Alicia<\/span>\u00a0Adarve<\/span> que pretende preservar el patrimonio digital existente en Internet, especialmente los memes y Gifs animados. Salviral investiga la metodolog\u00eda para preservar este patrimonio digital y reflexiona sobre nuestra relaci\u00f3n con estos memes.<\/p>\n

\"interior<\/p>\n

\"meme<\/p>\n

Y una de las mejoras formas que conocemos hasta el momento de preservar algo es imprimirlo y convertirlo en libro<\/strong> de papel<\/a> tangible. Nosotros hemos contribuido a este interesante proyecto, que seguro que tiene mucho que decir en el futuro, con la edici\u00f3n del libro que ha creado Diego March<\/a>. Una suerte de formato inspirado en el estilo de la Constituci\u00f3n Espa\u00f1ola o en el C\u00f3digo Civil, que esconde en su interior algo tan cotidiano como los memes que nos hacen re\u00edr cada d\u00eda, convirti\u00e9ndolos en objeto de estudio. Un m\u00e9rito que agradecemos a Regina y Alicia, y que nos parece una genialidad.<\/p>\n

Si crees que el libro Folklore Digital y pol\u00edtica en Espa\u00f1a no es algo descabellado, entonces compartes nuestra filosof\u00eda. \u00a1Tranquilo, no est\u00e1s solo! Cons\u00faltanos<\/a>, estaremos encantados de ayudarte, por bizarro que nos parezca el proyecto<\/a> que nos propongas \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Bizarro, peculiar, divertido y muy `kitch\u00b4. As\u00ed es uno de los \u00faltimos trabajos del dise\u00f1ador gr\u00e1fico Diego March. Un dise\u00f1ador de ideas magistrales que nos embarc\u00f3 en la aventura de crear el libro Folklore Digital y Pol\u00edtica en Espa\u00f1a. \u00bfDe qu\u00e9 va esto? Pasen y vean…<\/p>\n","protected":false},"author":7,"featured_media":6652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[126,124],"tags":[],"yoast_head":"\nFolklore digital de Diego March - Impresum<\/title>\n<meta name=\"description\" content=\"Impresum ha producido el libro Folklore Digital, un dise\u00f1o de Diego March para apoyar el proyecto Salviral de preservaci\u00f3n del patrimonio digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.impresum.es\/blog\/folklore-digital-de-diego-march\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Folklore digital de Diego March - Impresum\" \/>\n<meta property=\"og:description\" content=\"Impresum ha producido el libro Folklore Digital, un dise\u00f1o de Diego March para apoyar el proyecto Salviral de preservaci\u00f3n del patrimonio digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.impresum.es\/blog\/folklore-digital-de-diego-march\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Impresum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/impresum.es\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-18T13:48:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T07:16:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2019\/12\/folkloredigital5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Impresum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Impresum\" \/>\n<meta name=\"twitter:site\" content=\"@Impresum\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Impresum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.impresum.es\/blog\/folklore-digital-de-diego-march\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.impresum.es\/blog\/folklore-digital-de-diego-march\/\"},\"author\":{\"name\":\"Impresum\",\"@id\":\"https:\/\/www.impresum.es\/blog\/#\/schema\/person\/b0a7e71258bb6880ba6003d7c5ba7283\"},\"headline\":\"Folklore digital de Diego March. 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