{"id":10438,"date":"2025-03-24T10:19:18","date_gmt":"2025-03-24T09:19:18","guid":{"rendered":"https:\/\/www.impresum.es\/blog\/?p=10438"},"modified":"2025-06-17T13:58:22","modified_gmt":"2025-06-17T11:58:22","slug":"el-libro-que-recopila-cinco-anos-de-trabajos-de-arup-madrid","status":"publish","type":"post","link":"https:\/\/www.impresum.es\/blog\/el-libro-que-recopila-cinco-anos-de-trabajos-de-arup-madrid\/","title":{"rendered":"El libro que recopila cinco a\u00f1os de trabajos de Arup Madrid"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10454\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-portadaok.jpg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-portadaok.jpg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-portadaok-980x654.jpg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-portadaok-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p><a href=\"https:\/\/www.arup.com\" target=\"_blank\" rel=\"noopener\"><strong>Arup<\/strong> <\/a>es una firma global de dise\u00f1o, ingenier\u00eda y consultor\u00eda que desarrolla proyectos de infraestructura, arquitectura y urbanismo con un enfoque innovador y sostenible. Su m\u00e9todo <strong><em>Total Design<\/em><\/strong>, introducido en 1964, integra distintas disciplinas para ofrecer soluciones eficientes y adaptadas a cada contexto, fomentando la colaboraci\u00f3n entre profesionales y eliminando barreras entre especialidades.<\/p>\n<p><strong><em>Total Design. Madrid Office<\/em> <\/strong>recoge cinco a\u00f1os de trabajo en las oficinas de Arup en Madrid, donde los equipos de paisajismo, dise\u00f1o urbano y arquitectura han desarrollado proyectos que combinan sostenibilidad, innovaci\u00f3n y funcionalidad. Gracias a la conexi\u00f3n con la red global de Arup \u2014con quienes ya trabajamos en <a href=\"https:\/\/www.impresum.es\/blog\/un-libro-que-celebra-los-30-anos-de-arup-en-espana\/\" target=\"_blank\" rel=\"noopener\">su anterior publicaci\u00f3n<\/a>\u2014 y al intercambio de conocimientos entre expertos, han abordado desaf\u00edos urbanos y ambientales con un enfoque integral, dise\u00f1ando soluciones que responden tanto a criterios t\u00e9cnicos como a las necesidades de las comunidades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10443\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-7.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-7.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-7-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-7-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10441\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-5.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-5.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-5-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-5-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p>Con 128 p\u00e1ginas, ha sido cuidadosamente impreso y encuadernado en tapa dura con papel <a href=\"https:\/\/specialpapers.fedrigoni.com\/esp\/serie\/imitlin-e-r05-tela\/\" target=\"_blank\" rel=\"noopener\">Fedrigoni Imitlin<\/a> tela y serigraf\u00eda en las portadas, utilizando papel <a href=\"https:\/\/www.torrasdistribucion.com\/Open-Catalogue\/Graphic-Print\/Offset\/Offset-Premium-%26-Pre-print\/Soporset-Premium-Offset\/p\/SOPORSETOF\" target=\"_blank\" rel=\"noopener\">Soporset<\/a> en el interior. El contenido incluye una serie de proyectos destacados en cinco sectores clave en los que Arup suele trabajar, una entrevista coral, un pr\u00f3logo y un colof\u00f3n. Con un enfoque esencialmente visual, el equipo de dise\u00f1o de Arup quer\u00eda que el resultado final fuera un &#8216;objeto para exponer en una estanter\u00eda&#8217;, por lo que eligieron una portada minimalista y un dise\u00f1o con mucho contenido fotogr\u00e1fico. Adem\u00e1s, decidieron editarlo en ingl\u00e9s y espa\u00f1ol para llegar tanto a clientes locales como internacionales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10445\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-9.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-9.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-9-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-9-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10442\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-6.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-6.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-6-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-6-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10444\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-8.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-8.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-8-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-8-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10447\" src=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup.jpeg\" alt=\"\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup.jpeg 1280w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-980x654.jpeg 980w, https:\/\/www.impresum.es\/blog\/wp-content\/uploads\/2025\/03\/Arup-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw\" \/><\/p>\n<p>Tanto los mensajes como el dise\u00f1o y maquetaci\u00f3n se ci\u00f1en meticulosamente a las directrices de marca de Arup, y su materialidad refleja el compromiso de la firma con la calidad, la atenci\u00f3n al detalle y los valores que definen su enfoque.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arup es una firma global de dise\u00f1o, ingenier\u00eda y consultor\u00eda que desarrolla proyectos de infraestructura, arquitectura y urbanismo con un enfoque innovador y sostenible. Su m\u00e9todo Total Design, introducido en 1964, integra distintas disciplinas para ofrecer soluciones eficientes y adaptadas a cada contexto, fomentando la colaboraci\u00f3n entre profesionales y eliminando barreras entre especialidades. Total Design. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[272,1],"tags":[845,721,909,175,910,901,905,911,192,908,326,622,872,912,902,900,580,906,904,76,907,141,913,233,903],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El libro que recopila cinco a\u00f1os de trabajos de Arup Madrid - Blog de Impresum<\/title>\n<meta name=\"description\" content=\"El libro &#039;Total Design. 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